Which of the following statements is true of social commerce?

Which of the following statements is true of social commerce?

a.
​Marketers cannot customize their offerings as per the needs of specific groups of consumers.

b.
​It relies on user-generated content on Web sites to assist consumers with purchases.

c.
​With social media, the employees of a firm are often in control of the message, the medium, and the response.

d.
​It does not offer consumers the scope to make informed decisions on purchases and services.

Answer: ​It relies on user-generated content on Web sites to assist consumers with purchases

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